Tag: business

  • How High Quality Photos on Your Google My Business Profile Boost Your Sales

    How High Quality Photos on Your Google My Business Profile Boost Your Sales

    The Compelling Connection Between Photos and Performance Research has revealed a striking correlation between the number of images on your Google Business Profile and customer actions. A comprehensive study analysing 580,853 images across 15,191 Google Business Profiles uncovered some remarkable statistics: Conversely, businesses with just a single image see 71% fewer calls, 75% fewer direction requests, and 65% fewer website clicks…

  • Using GMB Photos to Build Customer Trust Through Storytelling

    Using GMB Photos to Build Customer Trust Through Storytelling

    Visual Storytelling: Using GMB Photos to Build Customer Trust In today’s competitive digital landscape, businesses are constantly seeking effective ways to stand out and connect with potential customers. One of the most powerful yet often underutilised tools at your disposal is visual storytelling through your Google Business Profile (formerly Google My Business). The strategic use…

  • Showcasing Work on Local Projects Through GMB Posts

    Showcasing Work on Local Projects Through GMB Posts

    Why Local Project Showcases Matter When potential customers search for local services, they’re not just looking for a business-they’re looking for proof that you can deliver results in their specific area. Showcasing local projects through your Google Business Profile provides tangible evidence of your capabilities, creating an immediate connection with prospects in your service area.…

  • How to Use Google Business Profile Insights to Make Smarter Marketing Decisions

    How to Use Google Business Profile Insights to Make Smarter Marketing Decisions

    Google Business Profile insights provides business owners with comprehensive information about how their profile is performing across Google Search and Maps. This includes data on where customers are discovering your business, which keywords they’re using, and what actions they’re taking after finding you. How to Access Your Insights To view your business insights: You can…

  • How to Use Google My Business Event Posts to Drive Local Foot Traffic

    How to Use Google My Business Event Posts to Drive Local Foot Traffic

    While digital marketing continues to evolve, Google Business Profile (formerly Google My Business or GMB) offers a powerful yet often underutilised tool for increasing foot traffic: Event Posts. These specialised posts can significantly boost your local visibility and attract more customers to your doorstep. Why Event Posts Matter for Local Businesses Event Posts on your…

  • 10 Common GMB Myths and Misconceptions Debunked

    10 Common GMB Myths and Misconceptions Debunked

    Let’s explore and debunk some of the most common GMB myths that might be holding your business back from achieving its full potential online. Myth #1: GMB Is Only for Retail Stores and Brick-and-Mortar Businesses One of the most prevalent misconceptions is that Google Business Profile is exclusively beneficial for physical retail shops or traditional…

  • How to Effectively Showcase Products with Photos on Google My Business

    How to Effectively Showcase Products with Photos on Google My Business

    How to Market with Photos on Google My Business In today’s digital marketplace, your Google Business Profile (formerly Google My Business) serves as a virtual storefront for potential customers. With over 64% of individuals using Google My Business as their primary platform to find contact information for nearby businesses, the quality and presentation of your…