Tag: local-seo
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How High Quality Photos on Your Google My Business Profile Boost Your Sales
The Compelling Connection Between Photos and Performance Research has revealed a striking correlation between the number of images on your Google Business Profile and customer actions. A comprehensive study analysing 580,853 images across 15,191 Google Business Profiles uncovered some remarkable statistics: Conversely, businesses with just a single image see 71% fewer calls, 75% fewer direction requests, and 65% fewer website clicks…
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Choosing the Right Business Categories on Google My Business
Choosing the Right Business Categories on Google My Business In today’s competitive digital landscape, optimising your Google Business Profile (formerly Google My Business) is essential for local businesses seeking to enhance their online visibility. Among the many elements that influence your profile’s performance, selecting the appropriate business categories stands out as one of the most…
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How to Use Google Business Profile Insights to Make Smarter Marketing Decisions
Google Business Profile insights provides business owners with comprehensive information about how their profile is performing across Google Search and Maps. This includes data on where customers are discovering your business, which keywords they’re using, and what actions they’re taking after finding you. How to Access Your Insights To view your business insights: You can…
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10 Seasonal Marketing Strategies for Your GMB Profile
In the fast-paced world of local business marketing, staying relevant and visible to your customers is crucial. One of the most effective tools at your disposal is your Google Business Profile (GBP), formerly known as Google My Business. This free platform allows businesses to manage their online presence across Google Search and Maps, helping potential…
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The Impact of Google My Business on Local SEO Rankings
The Impact of Google My Business on Local SEO Rankings In today’s competitive digital landscape, establishing a strong local presence has become essential for businesses of all sizes. At the heart of local search engine optimisation lies Google Business Profile (formerly Google My Business or GMB), a powerful tool that significantly influences how businesses appear…
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How to Use Google My Business Event Posts to Drive Local Foot Traffic
While digital marketing continues to evolve, Google Business Profile (formerly Google My Business or GMB) offers a powerful yet often underutilised tool for increasing foot traffic: Event Posts. These specialised posts can significantly boost your local visibility and attract more customers to your doorstep. Why Event Posts Matter for Local Businesses Event Posts on your…
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10 Common GMB Myths and Misconceptions Debunked
Let’s explore and debunk some of the most common GMB myths that might be holding your business back from achieving its full potential online. Myth #1: GMB Is Only for Retail Stores and Brick-and-Mortar Businesses One of the most prevalent misconceptions is that Google Business Profile is exclusively beneficial for physical retail shops or traditional…
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How to Effectively Showcase Products with Photos on Google My Business
How to Market with Photos on Google My Business In today’s digital marketplace, your Google Business Profile (formerly Google My Business) serves as a virtual storefront for potential customers. With over 64% of individuals using Google My Business as their primary platform to find contact information for nearby businesses, the quality and presentation of your…
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