Tag: seo
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How High Quality Photos on Your Google My Business Profile Boost Your Sales
The Compelling Connection Between Photos and Performance Research has revealed a striking correlation between the number of images on your Google Business Profile and customer actions. A comprehensive study analysing 580,853 images across 15,191 Google Business Profiles uncovered some remarkable statistics: Conversely, businesses with just a single image see 71% fewer calls, 75% fewer direction requests, and 65% fewer website clicks…
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Using GMB Photos to Build Customer Trust Through Storytelling
Visual Storytelling: Using GMB Photos to Build Customer Trust In today’s competitive digital landscape, businesses are constantly seeking effective ways to stand out and connect with potential customers. One of the most powerful yet often underutilised tools at your disposal is visual storytelling through your Google Business Profile (formerly Google My Business). The strategic use…
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Choosing the Right Business Categories on Google My Business
Choosing the Right Business Categories on Google My Business In today’s competitive digital landscape, optimising your Google Business Profile (formerly Google My Business) is essential for local businesses seeking to enhance their online visibility. Among the many elements that influence your profile’s performance, selecting the appropriate business categories stands out as one of the most…
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Showcasing Work on Local Projects Through GMB Posts
Why Local Project Showcases Matter When potential customers search for local services, they’re not just looking for a business-they’re looking for proof that you can deliver results in their specific area. Showcasing local projects through your Google Business Profile provides tangible evidence of your capabilities, creating an immediate connection with prospects in your service area.…
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How to Use Google Business Profile Insights to Make Smarter Marketing Decisions
Google Business Profile insights provides business owners with comprehensive information about how their profile is performing across Google Search and Maps. This includes data on where customers are discovering your business, which keywords they’re using, and what actions they’re taking after finding you. How to Access Your Insights To view your business insights: You can…
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10 Seasonal Marketing Strategies for Your GMB Profile
In the fast-paced world of local business marketing, staying relevant and visible to your customers is crucial. One of the most effective tools at your disposal is your Google Business Profile (GBP), formerly known as Google My Business. This free platform allows businesses to manage their online presence across Google Search and Maps, helping potential…
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The Impact of Google My Business on Local SEO Rankings
The Impact of Google My Business on Local SEO Rankings In today’s competitive digital landscape, establishing a strong local presence has become essential for businesses of all sizes. At the heart of local search engine optimisation lies Google Business Profile (formerly Google My Business or GMB), a powerful tool that significantly influences how businesses appear…
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How to Use Google My Business Event Posts to Drive Local Foot Traffic
While digital marketing continues to evolve, Google Business Profile (formerly Google My Business or GMB) offers a powerful yet often underutilised tool for increasing foot traffic: Event Posts. These specialised posts can significantly boost your local visibility and attract more customers to your doorstep. Why Event Posts Matter for Local Businesses Event Posts on your…
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10 Common GMB Myths and Misconceptions Debunked
Let’s explore and debunk some of the most common GMB myths that might be holding your business back from achieving its full potential online. Myth #1: GMB Is Only for Retail Stores and Brick-and-Mortar Businesses One of the most prevalent misconceptions is that Google Business Profile is exclusively beneficial for physical retail shops or traditional…
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Creating Compelling Service Descriptions That Convert on Google My Business
Creating Compelling Service Descriptions That Convert on GMB In today’s competitive digital landscape, your Google Business Profile (formerly Google My Business or GMB) serves as a virtual storefront for potential customers. Among the various elements of your profile, service descriptions play a pivotal role in converting browsers into buyers. With the right approach, these descriptions…
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